There are some tools provided by Facebook, Instagram, and YouTube to measure the outreach of your live stream on each platform:
Facebook Insights: Facebook Insights is a comprehensive analytics tool provided by Facebook for measuring the performance of your live stream on the platform. It offers various metrics, including:
Reach and Impressions: Monitor the number of people reached and the total impressions generated by your live stream.
Engagement Metrics: Track metrics such as likes, comments, shares, and reactions to understand how viewers are interacting with your stream.
Viewership Metrics: Measure the number of viewers, peak concurrent viewers, and average watch time for your live stream.
Audience Demographics: Gain insights into the demographic information of your viewers, such as age, gender, and location.
Traffic Sources: Analyze the sources (e.g., organic, paid, referrals) driving viewers to your live stream.
Instagram Insights: If you're hosting a live stream on Instagram, you can access insights directly from the Instagram app. Instagram Insights provides key metrics related to your live stream, including:
Reach and Impressions: Evaluate the number of unique accounts reached and the total impressions generated by your live stream.
Engagement Metrics: Measure the number of likes, comments, shares, and saves your live stream receives.
Viewership Metrics: Monitor the total number of viewers and concurrent viewers for your live stream.
Audience Demographics: Gain insights into the demographic information of your viewers, such as age, gender, and location.
YouTube Analytics: YouTube offers a robust analytics dashboard specifically designed for creators to track the performance of their live streams. YouTube Analytics provides metrics such as:
Viewership Metrics: Monitor the number of views, watch time, average view duration, and concurrent viewers for your live stream.
Engagement Metrics: Measure the number of likes, comments, shares, and subscriber changes associated with your live stream.
Traffic Sources: Analyze the sources (e.g., YouTube search, suggested videos, external websites) driving viewers to your live stream.
Audience Demographics: Gain insights into the demographic information of your viewers, such as age, gender, and location.
Playback Locations: Understand where your live stream is being watched, including on YouTube itself, embedded on websites, or through other platforms.
By leveraging these built-in analytics tools, you can effectively measure and evaluate the outreach of your live stream on Facebook, Instagram, and YouTube.